Ethos Terms of Use

Effective date: 9 October 2026 · Version: 1.0

Operator: Ethos, operated by its founder, Natanel Fishman (the company that will operate Ethos is still in the making), of Or Akiva, Israel (write to support@ethosy.ai for a full postal address) ("Ethos", "we", "us", "our").

Contact: support@ethosy.ai for anything about your account or the Service · privacy@ethosy.ai for requests about personal data.

How to read this document. Each section opens with a short summary in plain words, marked In short. The summaries are written to be accurate, and we hold ourselves to them. If a summary and the full text of a section ever appear to differ, the full text governs, and we will fix the summary.

These Terms describe what Ethos is, what it is not, and what using it means. Read them together with our Privacy Policy, which explains what we hold about you and about the people in your Archive, and our Sub-processors and Data Location page, which names every company that receives any part of it.

1. What Ethos is, and what it is not

In short: Ethos keeps what a person actually said, wrote and recorded, and lets you talk to that record. Replies are generated by software from that material. They are not the person, they are not messages from the person, and Ethos will never tell you otherwise. It is not a medical, psychological or legal service, and it is not a crisis line.

1.1 The Service. Ethos (the "Service") is a mobile application (the "App") and the website at ethosy.ai (the "Website"), through which you can build an archive of material about one person (an "Archive"), and hold text, voice and, where enabled, video conversations grounded in that material. Ethos works by storing the material you provide, breaking it into passages, indexing those passages, and using them to generate replies.

1.2 Replies are generated. Every reply, spoken sentence and animated likeness produced by the Service (together, "Generated Content") is produced by machine-learning models from the material in the Archive. Generated Content is not the Subject, is not written or approved by the Subject, and is not a communication from the Subject. The Service is designed to say so in the interface, and you agree not to present Generated Content to anyone as the Subject's own words or as a message from them.

1.3 The Service answers only from what it holds. The Service is designed to answer from the Archive and to say when it has nothing on a subject rather than invent an answer. This is a design commitment we build and test toward, not a guarantee that a reply can never be wrong or misattributed. Section 15 describes what we promise and what we do not.

1.4 Nothing arrives on its own. The Service does not send notifications, reminders, summaries or anniversary messages, and nothing is ever sent to you in the Subject's name or voice. If we need to reach you about your account or these Terms, the message comes from Ethos and says so.

1.5 Not advice, not a crisis service. The Service does not provide medical, psychological, therapeutic, legal, financial or other professional advice, and Generated Content is never a substitute for it. The Service is not an emergency or crisis service. If you are in danger or in distress, use your local emergency number or a crisis line. The App lists lines that answer at any hour, including ERAN in Israel on 1201, the 988 Lifeline in the United States on 988, and Samaritans in the United Kingdom on 116 123.

1.6 Early access. The Service is new. Features may change, be withdrawn or be added, and availability may be interrupted. Section 16 describes what happens if we change or discontinue the Service.

1.7 The earlier web version. An earlier, web-based version of the Service can still be reached from the Website after sign-in. It is being retired. Archives built there are separate from Archives in the App; it can share an Archive with people you invite or whose existing accounts you add, which the App cannot; it fetches web addresses you paste from its own servers; and its servers and data are described in the Privacy Policy and on the Sub-processors and Data Location page. These Terms apply to it; where these Terms describe the App, the earlier web version may differ in the ways the Privacy Policy states.

2. Definitions

In short: the capitalised words below have specific meanings throughout these Terms.

"Account" means the account you create to use the Service, identified by the email address or sign-in provider you use.
"Account Holder" or "you" means the person who holds the Account.
"Archive" means the collection of Source Material about one Subject held in your Account, together with everything derived from it.
"Authority" means the legal right to provide Source Material about a Subject and to have an Archive built from it, as described in section 6.
"Generated Content" has the meaning in section 1.2.
"Likeness Model" means a model of a person's face or facial geometry built from photographs or video you provide, used to animate a likeness during a video conversation.
"Paid Features" means any part of the Service we offer for a fee, as described in section 12.
"Source Material" means everything you provide to build an Archive: chat exports, messages, documents, photographs, audio and video recordings, voice notes, links, answers you give in the App, and corrections you make.
"Stores" means the Apple App Store and Google Play.
"Subject" means the person an Archive is about. A Subject may be you, another living person, or a person who has died.
"Sub-processor" means a company that receives part of your data to perform a part of the Service for us, as listed on the Sub-processors and Data Location page.
"Third-Party Participant" means any person other than the Subject who appears in Source Material, for example the other side of an imported conversation, a person mentioned in a message, or a person in a photograph.
"Voice Model" means a model of a person's voice built from recordings you provide, used to speak Generated Content aloud.

3. Who can use Ethos, and accepting these Terms

In short: you must be at least 18. You accept these Terms when you tick the box at sign-up or use the Service. We will tell you in the App before a material change to these Terms takes effect.

3.1 Age. You must be at least 18 years of age to create an Account or use the Service. The Service deals with death, grief and other sensitive subjects, and it is not designed for or directed at children. If we learn that an Account belongs to a person under 18, we will close it and delete its data as described in the Privacy Policy.

3.2 Capacity. By using the Service you confirm that you are able to enter into a binding agreement under the law that applies to you.

3.3 Acceptance. These Terms form a binding agreement between you and Ethos. You accept them by ticking the acceptance box when you create an Account, and again each time you use the Service. We record that you accepted, and when. The version in force at any time is identified at the top of this document.

3.4 Changes to these Terms. We may change these Terms. For a change that materially affects your rights or obligations, or what happens to material you have already provided, we will give you at least 30 days' notice in the App and by email before the change takes effect, unless the change is required sooner by law or to address a safety or security issue. If you do not accept a change, you may export your Archives and delete your Account before it takes effect, free of charge. Continuing to use the Service after a change takes effect means you accept it. The effective date and version at the top of this document identify the current Terms, and previous versions are available on request.

4. Your Account

In short: keep your sign-in details to yourself, keep your email address current, and tell us if you think someone else has used your Account. One Account belongs to one person. You can invite someone to join you, which records them beside you and gives them no access to the Archive.

4.1 Creating an Account. You create an Account with an email address or through a sign-in provider we support, currently Google, and Apple where it is offered in the App. You must provide accurate information and keep it current.

4.2 Your responsibility. You are responsible for everything done through your Account. Keep your credentials confidential, do not share your Account, and tell us at support@ethosy.ai promptly if you believe your Account has been accessed without your permission.

4.3 One person, one Account. An Account belongs to the individual who created it. The App currently offers no way to give another person access to an Archive: no shared readers and no roles. You can invite someone to join you, as section 4.5 describes, but joining gives them no access to the Archive. The earlier web version (section 1.7) can share an Archive built there with another person only if you share it with them there, by invitation or by adding their existing account. If we introduce sharing in the App, it will be described in these Terms and will require your explicit action to enable.

4.4 Suspension for security. We may suspend an Account if we reasonably believe it has been compromised, and we will tell you how to restore access.

4.5 Inviting someone to join you. From the App you can make an invitation to an Archive: a link that one person can use, once, to join you. A link stops opening once it has been used, or 30 days after it was made. The App prepares a message for your phone to send, which contains the link and names the Subject as you have named them in the App, or, for an Archive about yourself, says that it is your own. You choose who receives it and how. We do not send it for you, and we send nothing to the person you invite. The person who uses the link needs an Account of their own. Joining records them as one of the people who hold the Archive with you. It does not let them ask the Archive anything, read, hear, see or export anything it holds, or learn how much it holds, and it gives them no say over it. Once they have chosen to join, they are told the name the Archive is shown under. You are told that they joined, when, and the first name on their Account if it has one. The Privacy Policy states what is recorded and for how long. Send an invitation only to someone you are content to tell about the Archive.

5. Source Material: your rights, your responsibilities, our licence

In short: what you upload stays yours. You give us only the permission we need to run the Service for you. You are responsible for having the right to upload it. We never train models on your Archive and we never sell it.

5.1 You keep your rights. You retain all rights you hold in Source Material. Nothing in these Terms transfers ownership of Source Material to Ethos.

5.2 The licence you give us. You grant Ethos a non-exclusive, worldwide, royalty-free licence to store, copy, transcribe, process, index, analyse, display, reproduce and transmit Source Material, and to create and use derived data from it, solely to provide the Service to you, to keep the Service secure, and to comply with law. This licence includes the right to pass Source Material, or the relevant part of it, to the Sub-processors that perform parts of the Service for us. The licence ends when you delete the material, the Archive or your Account, subject only to the retention described in the Privacy Policy.

5.3 What we do not do with it. We do not use Source Material, Archives or Generated Content to train, fine-tune or improve any machine-learning model, whether ours or anyone else's. We do not sell Source Material, Archives or Generated Content, and we do not share them for advertising. We require each Sub-processor that processes personal data on our behalf, under its contract with us, to use what it receives only to provide its service to us. Sign-in providers, the Stores and Wikipedia act under their own terms, which the Sub-processors and Data Location page identifies, together with what each Sub-processor's published terms say about training, retention and location.

5.4 Your representations. Each time you provide Source Material, you confirm that:

(a) you have the right to provide it and to have it processed as described in these Terms and the Privacy Policy, including where it contains the words, image or voice of a person who has died;

(b) you hold the Authority described in section 6 for the Subject of the Archive;

(c) providing it does not breach any law, any duty of confidence, or the rights of any person, including copyright, privacy and publicity rights;

(d) you did not obtain it by deception, unauthorised access, or from a device or account you were not entitled to use; and

(e) you are aware that Source Material commonly contains Third-Party Participants, and you accept the responsibilities in section 8.

5.5 What you must not provide. You must not provide Source Material that:

(a) you are not entitled to share;

(b) depicts or describes sexual content involving a minor, or is otherwise unlawful to possess or distribute;

(d) is provided in order to build a Voice Model or Likeness Model of a living person without that person's consent, or of a deceased person without Authority.

5.6 Corrections. You may correct or remove any passage in an Archive at any time. A correction is honoured in future replies and is not undone by an export.

5.7 Wikipedia links. If you add a Wikipedia article to an Archive, the article text is licensed by its authors under the Creative Commons Attribution-ShareAlike licence and remains subject to it.

5.8 Finding public material about the Subject. If you ask the Service to look for public material by name, the name is sent to Wikipedia's search to find matching articles; if you give a web address, the Service classifies it. The Service then proposes matching public pages, such as an encyclopedia article or a public professional or social-media profile. No page is fetched until you approve one. The Service then fetches the page you approved, directly for Wikipedia and through a Sub-processor for other public pages, keeps its text with the Archive for your review, and adds to the Archive as passages only the lines you confirm, as facts about the Subject and never as the Subject's own words or voice. The text of an approved page stays with the Archive until you delete the Archive, whether or not you confirm anything from it, and, unless you decline the page, is included in your export. You may use this feature only for the Subject, and only for a Subject for whom you hold Authority, and the terms of the site the material comes from continue to apply to it.

6. The Subject, and your Authority

In short: an Archive is about a person. If that person is you, you decide. If it is another living person, you need their explicit consent. If it is a person who has died, you must be someone with the legal standing to speak for them, usually a close relative, heir or executor, and you must not know of an objection from another close relative. If an objection reaches us, we will act on it.

6.1 The three cases. An Archive may be about:

(a) you (a "Self Archive");

(b) another living person (a "Living Subject"); or

6.2 Self Archive. You may build a Self Archive at any time. Section 11 explains what happens to it after your death.

6.3 Living Subject. You may build an Archive about a Living Subject only with that person's explicit, informed consent to an Archive being built from their material and used as described in these Terms. You must obtain that consent before providing any Source Material, keep a record of it, and produce it to us on request. A Living Subject may withdraw consent at any time by contacting us, and we will act on the withdrawal as described in section 6.6. You must not build a Voice Model or Likeness Model of a Living Subject unless their consent expressly covers it.

6.4 Deceased Subject. You may build an Archive about a Deceased Subject only if you hold Authority. You hold Authority if:

(a) the Subject, while alive and competent, consented to their material being used in this way after their death, and you are acting within that consent; or

(b) you are the executor or administrator of the Subject's estate, or otherwise hold a documented legal right to control the Subject's likeness, voice or personal material under the law that applies; or

(c) you are the Subject's spouse or partner, child, parent or sibling, you are acting on your own behalf and in good faith, and you have no reason to believe that any other person in those categories objects to the Archive.

Where the law that applies to the Subject sets a stricter rule about who may consent on behalf of a deceased person, that rule applies in place of paragraph (c).

6.5 Voice and Likeness Models of a Deceased Subject. Because a Voice Model and a Likeness Model are treated as biometric data under several laws, and because they are the features most likely to distress a relative who did not agree to them, we hold them to a higher standard. You may build a Voice Model or Likeness Model of a Deceased Subject only under section 6.4(a) or (b), or under 6.4(c) where every living person in the categories named there either agrees or has raised no objection after being told. You must give the separate consent described in section 7 before either is built.

6.6 Objections. If a Living Subject withdraws consent, or if a person who appears to have standing under section 6.4 objects to an Archive, we will:

(a) verify, as far as we reasonably can, that the objector is who they say they are and holds the standing they claim;

(b) suspend any Voice Model and Likeness Model in that Archive immediately on receipt of a credible objection, pending resolution;

(d) where the objection is upheld, delete the Voice Model and Likeness Model and, where the objector has the right to require it, delete the Archive or the part of it that concerns them; and

(e) respond to the objector, and to you, within 14 days of receiving the objection.

We are not able to adjudicate family disputes, and we will not disclose one family member's Archive to another. Where an objection cannot be resolved between the people concerned, we may keep the affected features suspended until a court or agreement resolves it.

6.7 Evidence. We may ask you at any time for evidence of the consent or Authority you rely on, and we may suspend an Archive or a feature until we receive it. Providing false evidence, or building an Archive without the consent or Authority these Terms require, is a material breach of these Terms.

6.8 Attribution. For an imported conversation, the Service splits the export by sender and treats as the Subject's only the lines of the sender whose name matches the Subject or whom you confirm as the Subject; every other sender's lines are a Third-Party Participant's, and nothing else you do in the App changes that. A recording or a photograph you add on its own is treated as the Subject's, and a recording so added is treated as their voice and its words as theirs. For a document you add, the Service judges from the text who wrote it. No Voice Model or Likeness Model is built from anything you have not added as the Subject's. Adding material as the Subject's when it is not is a material breach of these Terms.

7. Voice Models and Likeness Models

In short: a voice is built from recordings you add as the person's own, and a face from their photograph at the first meeting or when you start a video call, in each case only after you have given a separate, explicit consent for it. Both are deleted when you delete the Archive or your Account, at the vendor as well as here, and a voice is also deleted when you delete the recording it was built from. The App tells you if a deletion step did not go through.

7.1 When they are built. A Voice Model is built from recordings you add to the Archive as the Subject's own voice. A Likeness Model is built from photographs you designate: for our own video lane, from a guided set of photographs you take for the purpose; for the first meeting with the Subject after the Archive is made, and for video calls on that vendor's lane, from the photograph of the Subject you chose; for a video call on another vendor's lane, from the most recent photograph of the Subject in the Archive, when you first start a video call there. Neither is built before you have given the consent in section 7.2.

7.2 Separate consent. Before a Voice Model or Likeness Model is built, you must give a separate, explicit consent that names the model to be built, its purpose, how long it will be kept and how it will be destroyed. That consent is recorded with the version of the words you agreed to and the time you agreed. We do not build either model on the strength of a general acceptance of these Terms.

7.3 How they are built and where they live. A Voice Model is built and hosted by our speech Sub-processor from the recordings you add as the Subject's. A Likeness Model for our own video lane is built and held on our own systems. A face for the first meeting or a video call on a vendor's lane is drawn by that vendor from the photograph we send it: one vendor draws it afresh for each session, another builds a face it keeps until you delete the Archive. The Sub-processors and Data Location page names them.

7.4 What they are for, and nothing else. A Voice Model and a Likeness Model are used only to speak and animate Generated Content in the Archive they belong to. They are never used to identify anyone, never compared against any other person, never offered or sold to anyone, and never used outside your Archive.

7.5 Disclosure. Generated Content that uses a Voice Model or Likeness Model carries a visible or audible indication that it is generated. You must not remove, hide or obscure that indication, and you must not present such content to any person as a genuine recording of the Subject.

7.6 Deletion. When you delete the Archive or your Account, the Service deletes the Voice Model and any Likeness Model at the relevant Sub-processor as well as on our systems. When you delete the recording, or the imported conversation, from which a Voice Model was built, the Service deletes that Voice Model in the same way. Where the Service holds no record of which recording a Voice Model was built from, as is the case for Voice Models built before it began keeping that record, the Voice Model is deleted when you delete the last recording in the Archive that could have been its source, and until then the App tells you, each time you delete one of those recordings, that the voice remains. If no such recording remains, the Voice Model is deleted at the latest when you delete the Archive. You may also have a Voice Model deleted on its own at any time by writing to privacy@ethosy.ai, and we will delete it at the vendor as well as here. If a deletion at a Sub-processor fails, the App tells you that a step could not be completed, and we complete it by hand when you write to privacy@ethosy.ai. Section 10 and the Privacy Policy describe deletion in full.

7.7 Vendor rules. Our speech and animation Sub-processors have their own rules about consent and prohibited uses, which we pass on to you through section 9. Where a vendor requires us to confirm that consent or a legal right exists before a model is built, we give that confirmation on the basis of the consent and Authority you have represented to us under sections 5, 6 and 7, and you are responsible for its truth.

8. Other people in your Source Material

In short: a chat export is two people talking. The other person's words are stored so the Subject's can be understood, but they are never spoken in the Subject's voice, never used to build a voice or face, and never quoted as the Subject's. A person who appears in your material can ask us to remove their part of it, and we will.

8.1 They are there, and we say so. Almost every Archive contains Third-Party Participants. Their words, names and images are stored and processed as part of the Archive, so that the Subject's words can be understood in context.

8.2 What we do not do with them. The Service does not attribute a Third-Party Participant's lines in an imported conversation to the Subject, does not speak them aloud in the Subject's voice, does not use them to shape how the Subject's Archive speaks, and builds no Voice Model or Likeness Model from anything you have not added as the Subject's. The Service records who is mentioned in your Archives and how they are related to the Subject, so that the Subject's words can be understood; that record is kept with your Account, shared across the Archives on it, used for nothing else, and deleted when you delete your Account. Where the Service cannot confidently attribute a line to the Subject, it treats the line as not the Subject's.

8.3 Your responsibilities. You must not provide Source Material about a Third-Party Participant for the purpose of building an Archive about them without their consent under section 6.3, and you must not use the Service to extract, profile or expose a Third-Party Participant. You are responsible for considering, before you import a conversation, whether the other people in it would object, and for not importing material you know they would not want held.

8.4 Their right to be removed. A Third-Party Participant does not need an Account to ask us to remove their material from an Archive. On a request to privacy@ethosy.ai, and after reasonable verification of the requester's identity and of their appearance in the material, we will remove or pseudonymise the lines, images and details attributed to them, and the passages derived from those lines, across the Archive. We will tell you that a removal was made, and what it concerned, but not who asked unless they agree. The Privacy Policy describes the process.

8.5 Export. Your export contains the Source Material you provided, as you provided it, including Third-Party Participants. Your responsibilities under section 8.3 apply to what you do with an export.

9. Acceptable use

In short: do not use Ethos to impersonate anyone, to deceive anyone, to build a voice or face of someone who did not agree, or to harm the people in an Archive. Do not attack the Service or try to make it do what it is built to refuse.

9.1 You must not, and must not help anyone else to:

(a) use Generated Content, a Voice Model or a Likeness Model to impersonate any person, to deceive any person into believing they are communicating with the Subject, or to obtain anything from anyone by deception;

(b) present Generated Content to any person as a genuine statement, recording or message of the Subject, or remove any indication that it is generated;

(c) build an Archive, Voice Model or Likeness Model of a Living Subject without their consent, of a Deceased Subject without Authority, or of any public figure, official or candidate in order to influence, deceive or defame;

(d) use the Service to harass, threaten, defame, stalk, exploit or intimidate any person, including a Third-Party Participant;

(e) use the Service to generate sexual content involving any real person, or any content involving a minor;

(f) use the Service for commercial exploitation of the Subject's voice, likeness or identity, including advertising, endorsement, entertainment or public distribution, unless the Subject or their rights-holder has expressly authorised that use in writing and we have agreed to it;

(g) attempt to make the Service speak words the Subject did not say by manipulating attribution, labelling or Source Material, or otherwise circumvent the grounding, safety, consent or attribution mechanisms of the Service;

(h) probe, scan, attack, overload, reverse-engineer, decompile or scrape the Service, or access it by any means other than the App and Website we provide;

(i) use the Service, or any Generated Content, to train, evaluate or build a machine-learning model, dataset or competing service;

(j) share your Account, or access another person's Account or Archive; or

(k) use the Service in any way that breaks the law that applies to you or to the Subject.

9.2 Reporting. Every reply in the App can be reported to us. Reports are read by people who work on the Service. Reporting a reply does not change the Archive; correcting or removing a source does.

9.3 Enforcement. If we reasonably believe that you have breached this section or section 5, 6, 7 or 8, we may remove content, suspend features, suspend or close your Account, and, where the law requires or permits it, report the matter to the authorities. Except where notice would be unlawful or would put a person at risk, we will tell you what we have done and why, and give you an opportunity to respond.

10. Export, deletion and what remains

In short: exporting is free, always, and deletes nothing. You can delete one file, one Archive or your whole Account from inside the App, immediately and without asking us. Deletion reaches our vendors too. Backups are kept for a limited, stated time and are never used to answer anybody.

10.1 Export. You may export any Archive at any time, as often as you like, free of charge, whether or not you pay for anything. An export is a folder of plain files: the text of what is held and the original files you provided. Exporting deletes nothing. The Privacy Policy states what an export contains and what it leaves out.

10.2 Deletion, in three grains. From inside the App you may delete:

(a) a single source, which immediately removes the file from our storage, the text extracted from it, every passage extracted from it and the index entries for those passages, with a Voice Model handled as section 7.6 describes. What remains is a short record that the source existed and was removed, which the Privacy Policy describes, which is never used to answer anyone, and which is deleted when you delete the Archive or your Account;

(b) an Archive, which removes everything about that Subject, including every Voice Model and Likeness Model, at our Sub-processors as well as here, and every invitation to it and the record of everyone who joined it, except the Account-level relationship record described in section 8.2 and the technical artefacts the Privacy Policy names; or

(c) your Account, which removes every Archive on it and the Account-level records, including every invitation you made or used and your place beside anyone whose invitation you used, followed by your sign-in identity, except what the Privacy Policy says remains afterwards.

Deleting an Archive or your Account is real destruction of data, not a hidden flag. It takes effect immediately on our production systems and there is no restore.

10.3 What the App tells you. Deletion calls each relevant Sub-processor to destroy the Voice Model, agent or Likeness Model it holds. If any of those calls fails, the App tells you that a step could not be completed rather than reporting a clean sweep. Write to privacy@ethosy.ai and we will complete it by hand and confirm.

10.4 What remains, and for how long. After a deletion, a copy may survive in a backup for a limited period stated in the Privacy Policy. Backups are never read to answer anyone and a restore does not bring a deleted Archive back into the Service. Records that we are required by law to keep, such as billing records and our correspondence with you, are kept for the periods stated in the Privacy Policy and carry no Archive content.

10.5 On your device. Some things the App keeps only on your phone and never sends to us, such as a private note you type about the Subject. They are not in your export and are not reached by a server-side deletion. Signing out removes the note, an unfinished setup draft and your pronoun choices, and deleting your Account signs you out; your preferences and the record of which person you last opened and when you last opened the App remain until you uninstall it. The Privacy Policy lists them.

10.6 Without the App. If you no longer have the App, write to privacy@ethosy.ai from the email address on your Account and ask for it to be deleted. We will confirm when it is done.

11. Death of the Account Holder

In short: today there is no way to pass an Account or an Archive to anyone when you die. If you want an Archive to outlive you, export it while you are alive and give the folder to someone. A close relative or your executor can ask us to delete your Account, and we will.

11.1 No transfer. The Service currently has no mechanism to transfer an Account, an Archive, a Voice Model or a Likeness Model to another person on the Account Holder's death, and no legacy-contact, beneficiary or executor access. We do not give anyone else access to a deceased Account Holder's Archive, including their family and anyone who joined it through an invitation (section 4.5).

11.2 Export as the only inheritance. The only way an Archive outlives its Account Holder today is if the Account Holder exports it while alive and gives the folder to someone. An export is readable without the Service.

11.3 Deletion on request. Where an Account Holder has died, their executor or administrator, or their spouse or partner, child, parent or sibling, may ask us to delete the Account by writing to privacy@ethosy.ai. We will ask for evidence of the death and of the requester's relationship or authority, and no more than we need, and will then delete the Account as described in section 10. We will not disclose the contents of the Account to the requester.

11.4 If this changes. If we introduce a way to record your wishes for a Self Archive after your death, or a mechanism to transfer an Archive, we will describe it in these Terms and will not apply it to an existing Archive without the Account Holder's explicit choice.

12. Paid Features, billing and refunds

In short: parts of Ethos are paid for, through a subscription. Prices are shown before you buy. Purchases are made through the App Store or Google Play, and their rules on billing and refunds apply alongside your legal rights. Whatever you do or do not pay for, reading your Archive and exporting it are never behind a payment.

12.1 Free and paid. Creating an Account, building an Archive, reading it, correcting it and exporting it are free. Answers and calls come with a free monthly allowance. The plan, a Paid Feature sold as a monthly or yearly subscription, lifts that allowance; we may offer other Paid Features later, for a one-time fee or a subscription. The App shows what is included in each option and its price before you buy.

12.2 The one rule that always holds. Reading your Archive and exporting it are never behind a payment. If a subscription lapses or a payment fails, Paid Features are suspended; your Archive is not deleted and remains readable and exportable.

12.3 Purchases through the Stores. Purchases in the App are made through the Stores, which process payment. We do not receive your card details. The Stores' terms apply to the payment, and Apple or Google, not Ethos, handles refunds for purchases made through them, in accordance with their policies and your legal rights.

12.4 Subscriptions. If a Paid Feature is a subscription, it renews automatically at the end of each period at the price shown at purchase unless you cancel it through the Store before the renewal date. You may cancel at any time; cancellation stops future renewals and does not refund the current period except where the law or the Store's policy provides otherwise.

12.5 Price changes. We may change the price of a Paid Feature. A change does not affect a period you have already paid for. For a subscription, we will give you at least 30 days' notice before a new price applies to a renewal, and you may cancel before it does.

12.6 Taxes. Prices include applicable value-added or sales tax where the Store shows them so, and are otherwise exclusive of tax.

12.7 Your statutory rights. Nothing in this section limits rights you have under the consumer-protection law that applies to you, including any right to cancel a distance purchase within a cooling-off period where that right applies to digital services.

12.8 Free trials and promotions. Where we offer a free trial or promotional price, its terms are shown at the time of the offer and form part of these Terms.

13. Intellectual property

In short: the Ethos software, brand and design are ours. What you upload is yours. Generated Content is yours to keep and use for personal, non-commercial remembrance, subject to the rules in these Terms about not passing it off as the person's real words.

13.1 Ours. The Service, including its software, models we build, design, text, graphics, trademarks and the name Ethos, is owned by Ethos or its licensors and is protected by intellectual-property law. These Terms grant you a personal, non-transferable, non-exclusive, revocable licence to use the App and Website for their intended purpose, and no other right.

13.2 Yours. Section 5 applies to Source Material. As between you and Ethos, and to the extent the law recognises rights in it, Generated Content produced in your Archive belongs to you. You may keep it, read it, export it and share it privately for personal remembrance, subject to sections 7.5 and 9.

13.3 Feedback. If you send us suggestions or feedback about the Service, we may use them without obligation to you. This does not apply to Source Material or Generated Content.

13.4 Copyright complaints. If you believe that material on the Service infringes your copyright, write to support@ethosy.ai with enough detail for us to identify the material and assess the claim.

14. Third-party services and the Stores

In short: parts of Ethos run on other companies' services. Their terms apply to their part. If you got the App from the App Store or Google Play, those stores have their own terms too, and some of them have to be repeated here.

14.1 Sub-processors. The Service uses Sub-processors to perform parts of the Service, as named on the Sub-processors and Data Location page. We remain responsible to you for the Service. Sub-processors are bound to us by contract and are not parties to these Terms.

14.2 Sign-in providers. If you sign in with Apple or Google, their terms and privacy policies govern your relationship with them.

14.3 App Store terms. If you obtained the App from the Apple App Store, the following also applies: these Terms are between you and Ethos only, not Apple; Ethos, not Apple, is responsible for the App and its content; the licence in section 13.1 is limited to use of the App on Apple-branded products you own or control, as permitted by the App Store's usage rules; Ethos, not Apple, is responsible for maintenance and support, for any warranty obligations and for addressing any claims relating to the App, including product-liability claims, claims that the App fails to conform to a legal or regulatory requirement, and consumer-protection claims; Ethos, not Apple, is responsible for investigating and resolving any claim that the App infringes a third party's intellectual property; you confirm that you are not located in a country subject to a United States government embargo or designated as a terrorist-supporting country, and are not on any United States government list of prohibited or restricted parties; you must comply with applicable third-party terms when using the App; and Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

14.4 Google Play terms. If you obtained the App from Google Play, the Google Play Terms of Service also apply to your download and to any purchase made through Google Play.

15. What we promise, and what we do not

In short: we promise to run the Service as these Terms and the Privacy Policy describe, and to correct a reply that misattributes words when you report it. We do not promise that the Service is always available, that every reply is right, or that talking to an Archive will feel any particular way. An Archive can show you painful things a person actually said; that is the record, and we are not responsible for it.

15.1 What we promise. We will provide the Service with reasonable care and skill, in accordance with these Terms and the Privacy Policy. If you report a reply that attributes to the Subject words the Source Material does not support, we will investigate and correct or remove it.

15.2 Generated Content. Generated Content is produced by machine-learning models and can be wrong, incomplete, out of context or misattributed despite the safeguards we build. We do not warrant its accuracy, and you must not rely on it for any decision of consequence.

15.3 Availability. We do not promise that the Service will be available without interruption or error, that defects will be corrected within any period, or that any feature will continue to be offered. Section 16 describes discontinuation.

15.4 The record itself. Source Material is what a person actually said, wrote and recorded. An Archive may surface things you did not know, did not remember, or find painful. That is the nature of a true record, and we are not responsible for the content of Source Material or for its emotional effect on you. This does not limit our responsibility under section 15.1.

15.5 No other warranty. Except as stated in this section and as required by law, the Service is provided as it is and as available, without any other warranty, express or implied, including any implied warranty of merchantability, fitness for a particular purpose, or non-infringement.

15.6 Your statutory rights. Nothing in this section limits a warranty or right that the law that applies to you does not allow to be limited.

16. Changes to the Service, and discontinuation

In short: Ethos will change. If we ever close the Service, we will tell you at least 60 days in advance and keep export open for the whole of that time, free.

16.1 Changes. We may add, change, suspend or withdraw features. Where a change materially reduces what you have paid for, section 12 and your statutory rights apply.

16.2 Discontinuation. If we decide to discontinue the Service, or a part of it that holds your Archives, we will give you at least 60 days' notice by email and in the App. During that period, export will remain available, free of charge, for every Archive on your Account, and Paid Features will not be charged. At the end of the period we will delete all Archives and Accounts as described in section 10 and the Privacy Policy, and will confirm that deletion publicly. Where a discontinuation results from an event outside our control that makes 60 days impossible, we will give as much notice as we can and keep export open for as long as we can.

16.3 Change of control. If Ethos or the Service is acquired by or merged with another organisation, your Archives will pass to that organisation only under these Terms and the Privacy Policy, or terms at least as protective, and you will be told in advance and be able to export and delete before the transfer takes effect.

17. Suspension and termination

In short: you can leave at any time by deleting your Account. We can close your Account for a serious breach, and we will normally warn you first and give you time to export.

17.1 By you. You may end this agreement at any time by deleting your Account in the App or by writing to privacy@ethosy.ai.

17.2 By us. We may suspend or close your Account if you materially breach these Terms, if the law requires it, or if we discontinue the Service under section 16. Except where the breach involves harm or risk to a person, unlawful content, or a security threat, we will give you notice and at least 14 days to export your Archives before the Account is closed.

17.3 Effect. On closure, section 10 applies to your data. Sections that by their nature should survive, including 5.3, 8, 9, 13, 15, 18, 19 and 20, survive closure.

18. Liability

In short: we are responsible for the harm we cause by breaking these Terms or the law, up to a limit for ordinary claims. We do not limit our liability for death or personal injury caused by our negligence, for fraud, or for anything the law does not allow us to limit. You are responsible for the consequences of uploading material you had no right to upload.

18.1 What we do not limit. Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for wilful misconduct or gross negligence, or for any liability that cannot be excluded or limited under the law that applies to you.

18.2 What we exclude. Subject to section 18.1, we are not liable for any loss of profit, business or revenue, or for any indirect or consequential loss, arising out of or in connection with the Service or these Terms.

18.3 The limit. Subject to sections 18.1 and 18.2, our total liability to you arising out of or in connection with the Service or these Terms, whether in contract, tort, under statute or otherwise, is limited to the greater of (a) the amounts you paid us for the Service in the twelve months before the event giving rise to the claim, and (b) 1,000 New Israeli Shekels or the equivalent in your currency.

18.4 Data-protection claims. Section 18.3 does not reduce any compensation you are entitled to under the data-protection law that applies to you for a breach of that law by us.

18.5 Your responsibility to us. You will compensate Ethos for losses, costs and claims that we reasonably incur because you provided Source Material without the right, consent or Authority these Terms require, or because you breached section 9, except to the extent the loss was caused by our own breach. This obligation applies only to the extent the law that applies to you permits it.

19. Governing law and disputes

In short: these Terms are governed by the law of Israel and disputes go to the courts of Tel Aviv-Yafo, but if you are a consumer somewhere else, the protections and courts of your home country remain available to you where the law says so. Write to us first, and we will try to resolve things directly.

19.1 Talk to us first. If you have a dispute with us, write to support@ethosy.ai describing it. We will respond within 30 days and try in good faith to resolve it with you. Neither of us will start proceedings until 30 days after that notice, except to seek urgent relief or where a limitation period is about to expire.

19.2 Governing law. These Terms, and any dispute arising out of or in connection with them or the Service, are governed by the laws of the State of Israel, without regard to its conflict-of-laws rules.

19.3 Courts. The competent courts of Tel Aviv-Yafo, Israel, have exclusive jurisdiction over any such dispute, subject to section 19.4.

19.4 Consumers elsewhere. If you are a consumer resident in a country whose law gives you the right to bring proceedings in the courts of your own country, or the benefit of that country's mandatory consumer-protection or data-protection law, nothing in this section takes those rights away. In particular, if you are resident in the European Economic Area or the United Kingdom, you may bring proceedings in the courts of your country of residence, and the mandatory provisions of that country's law apply.

19.5 No arbitration clause. These Terms do not require arbitration and do not ask you to waive any right to bring a claim in court or to participate in a collective proceeding where the law allows one.

20. General

In short: the usual closing provisions.

20.1 Entire agreement. These Terms, the Privacy Policy and the Sub-processors and Data Location page are the entire agreement between you and Ethos about the Service and replace any earlier terms.

20.2 Severability. If any provision of these Terms is held invalid or unenforceable, it is to be read down to the extent needed to make it valid, and the rest of the Terms remain in force.

20.3 No waiver. A failure to enforce any provision is not a waiver of it.

20.4 Assignment. You may not transfer your rights or obligations under these Terms. We may transfer ours only as described in section 16.3.

20.5 Notices. We give notices to you at the email address on your Account and, where these Terms say so, in the App. You give notices to us at the addresses at the top of this document.

20.6 Language. These Terms are written in English. If we publish a translation, the translation is for your convenience; the English text governs unless the law that applies to you requires otherwise.

20.7 Events outside our control. We are not responsible for a failure or delay caused by an event outside our reasonable control, but section 16.2 applies to any discontinuation that results.

20.8 Third parties. Except as stated in section 14.3, no one other than you and Ethos has any right under these Terms.

21. Contact

For questions about these Terms or your Account: support@ethosy.ai. For requests about personal data, deletion, objections and removal: privacy@ethosy.ai. Postal address: Or Akiva, Israel (write to support@ethosy.ai for a full postal address).

Previous versions of these Terms are available on request. When we change these Terms in a way that matters, we say so in the App rather than only here.